SERVICE DESIGN in the VUCA era.

We are said to have entered the “VUCA era,” a term that stands for Volatility, Uncertainty, Complexity, and Ambiguity. This era is characterized by rapid, unpredictable changes in the market, technology, and society, making it a constant state of flux.

In such an environment, the need to quickly respond to changing customer needs has led to a significant increase in the demand for service design. Under high uncertainty, it becomes challenging to accurately predict market and competitive trends. Therefore, methods such as design thinking and prototyping are being explored to understand customer demands and expectations, enabling flexible improvement and adjustment of services. This approach allows for rapid “experimentation and learning,” enhancing the ability to adapt to the market.

Moreover, as complexity and ambiguity increase, service design provides a framework for problem-solving and promotes collaboration with diverse stakeholders. This helps to understand the situation and guide decision-making processes.

As a result, in a VUCA environment, service design is expected to play an essential role in helping companies and organizations maintain sustainable competitiveness and improve their ability to respond to uncertainty and volatility through its innovative approach.

Comprehensive Design to Innovate Not Just Products and Services, But the Entire Organization.

Service design is a comprehensive approach that innovates not only products and services but the entire organization.

Over the past decade, the way we view organizational design has gradually, yet fundamentally, changed. Design has transitioned from being something applied by specialized designers to products, graphics, packaging, or spaces, to a tool for defining activities across all parts of an organization. Whether in companies or public services, design has returned to basics, focusing on the problems we are trying to solve and how we can design and adjust products, technologies, and systems for the people who use them. This new application of design has come to be known as “service design.”

Today, various organizations around the world, from automotive companies to hospitals, are adopting service design as a tool to manage and deliver better outcomes for their customers and users.

Solution Plans

Plan-A

Service Design for Existing Services.

Pricing: From ¥1,500,000 per month +tax.

We re-evaluate existing services to enhance customer experience and maximize business value. By conducting user research and data analysis, we create user journey maps to identify service issues. We then propose optimal solutions through prototyping and user testing, supporting implementation to ensure success.

Plan-B

Service Design for Innovation Services.

Pricing: From ¥3,500,000 per month +tax.

We create and design new business models and service concepts, transforming ideas into viable solutions. Through market research and trend analysis, we uncover latent needs. We support the entire process from ideation to concept validation and prototyping, incorporating future-oriented design thinking to deliver competitive and innovative services.

Plan-C

Installation of Service Design to Organizations.

Pricing: From ¥1,000,000 per month +tax.

We introduce service design methodologies and mindsets to the entire organization, embedding them as part of the corporate culture. Through workshops and training programs, we help employees acquire service design skills. Additionally, we offer project-based consulting to promote the practical application of service design in everyday operations.

Plan-D

Advisory Sessions on Service Design for Executive.

Pricing: From ¥300,000 per month +tax.

We provide strategic advice to executive teams from a service design perspective. Acting as a sounding board for vision and strategy formulation, we offer insights and proposals as service design experts. This provides new perspectives on business challenges, supporting more effective decision-making by the executive team.